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-- Victoria Reuter, Site Optimization Marketing Manager, Urban Outfitters

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Feature Blog Post

Presenting “Metrics Therapy- Details, Dashboards and Diligence” by the e-tailing group

by Dan Darnell

Today we’re excited to unveil “Metrics Therapy– Details, Dashboards and Diligence,” a new white paper by Lauren Freedman of the e-tailing group. We collaborated with the e-tailing group to better understand the current state of e-commerce analytics and identify the key metrics retailers believe will drive the industry forward.

The paper includes data from the e-tailing group’s 2012 Merchant Survey and insights from over 20 in-depth interviews with a cross-section of top retailers. It also features “A Merchant’s Metrics Playbook” – a guide to help retailers determine a forward-thinking strategy that takes into account the right metrics and methodologies for running their business.

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